At OOHMAE, we believe that getting dressed should be a joyful adventure. Our unique prints are hand-drawn and often inspired by the beauty of nature and vibrant, abstract art.We create clothes that go beyond the initial thrill of a new purchase, making you feel fabulous with every single wear.

Comfort is at the heart of what we do. We prioritise natural and recycled fabrics that are soft touch and kind to skin. We believe that when you’re comfortable, you’re the most confident.

OOHMAE proudly embraces slow fashion. Our collections are thoughtfully curated and only ever produced in small batches to avoid waste. Each item is designed and crafted in England, in collaboration with an audited, family-run factory that genuinely cares about its workers. 

Inclusivity is core to OOHMAE’s ethos. We design for all women who desire to express their own personal style and delight in seeing our pieces styled with that special flair of individuality.

OOHMAE – where fashion meets fun, comfort, and community.